October is Nationwide Cybersecurity Awareness Month , which means that the most prominent cybersecurity problems and the most prescient options will be top of mind meant for companies and consumers.

The annual hard work between government agencies and organization initiatives has an added feeling of urgency in 2019 because both the number of compromised companies plus exposed records is on speed to reach an all-time high.

Moreover, with the cost of a data breach furthermore reaching historic heights, everyone is incentivized to improve their cybersecurity posture.

This year’ ersus campaign is focused on encouraging positive steps to enhance cybersecurity, a priority indicated in its slogan: “ Own IT. Secure IT. Protect THIS. ”

The marketing campaign addresses some of the most pressing problems within 2019, including best practices related to personal privacy and security.

Throughout 2019, data privacy has brought center stage as prominent regulations, which includes Europe’ s expansive Common Data Protection Regulation (GDPR) plus California’ s Data Privacy Regulation put regulatory teeth to an rising consumer ethos.

After years of nearly a decade associated with providing companies with unbridled plus unprecedented access to their personal information, people are reclaiming their right to privacy within the digital age, something that the 2019 Cybersecurity Awareness campaign wholly endorses.

This trend can be making its way into the workplace.

Employees don’ t simply lose their privacy rights whenever they arrive at work, something that businesses and their employees are grappling with as employee monitoring software program becomes an ubiquitous part of the modern, electronic work environment.

This particular software is being deployed for many factors. Companies want to better understand their own employees’ digital workflows, they want information into customer interactions, and, maybe most prominently, they want to defend their customers’ data .

All these purposes can be incredibly valuable, however they can also create privacy concerns with regard to employees.

To put it differently, companies need to account for their managing of personally identifiable information, including brands, dates of birth, account amounts, passwords, location information, and other delicate details that might accompany an overseeing initiative.

Within 2019, protecting privacy means more monitoring activity. It requires holistic personal privacy protection that accounts for all stakeholders.

In addition to dealing with privacy concerns, this year’ ersus campaign emphasizes best practices for safeguarding data in a shifting digital surroundings. For instance, this includes

• Implementing strong security password selections
• Identifying phishing scams
• Automating software updates
• Motivating intentional data handling.

National Cybersecurity Month is meant to promote solutions basically for the year’ s most worrying cybersecurity vulnerabilities. Interestingly, while poor actors play a prominent part in this threat landscape, the marketing campaign isn’ t focused on firewalls, pathogen scanning, and other defensive mechanisms.

Instead, it illustrates the steps that companies plus consumers can take to protect themselves simply by adopting the best practices that can help safe their information.

When it comes to cybersecurity, the stakes always get higher, which means that the options need to be impactful, and they need to really make a difference right away. The actions steps included in the marketing campaign make this a tangible reality regarding companies and consumers alike.