NRF 2021 Key Takeaways

This year’s NRF Chapter 1 event was unique in several sense. The changeover to a virtual system, than congregating in lively NEW YORK rather, needed a human touch. And the storytelling that emerged because of this was impactful for all those attendees truly.

cisco retail

The six pillars that NRF thought we would anchor content around for the function this season were: leadership, forward-searching growth, home based business models, customer experience, operations, and talent. Reflecting on what we at Cisco are usually helping suppliers to adapt and also thrive in each one of these areas, are my essential takeaways from the function here.


Forward-looking growth

  • Consumer choices that drive income streams are usually critical to judge and integrate, and validate ultimately, a multi-year program. And a robust technique is only as effectual as the infrastructure, online connectivity, and connected retail systems required to execute onto it.
  • At Cisco, our vantage stage from serving over 34,000 retailers across 116 different nations provides allowed us to critically examine what retailers should incorporate to their approaches for 2021 and beyond. We’ve constructed this into our whitepaper, The Agile Retailer.

3 Home based business models

    • The value of flexible fulfillment (enabled by accurate inventory administration), and unified communications over the value chain can’t be understated with regards to enhancing retail business versions. Giving customers your options to look, receive products, and build relationships a retailer however, wherever and every time they would like turns a one-time customer right into a customer for lifestyle


  • To support this group of impactful use situations, we have added a fresh category to your Portfolio Explorer for Retail, called fulfillment and “distribution.”

4 Customer Experience

  • When asked what’s next in relation to improving customer engagement, Claudia San Pedro, President of Sonic Drive-in, said within a keynote that “consuming and eating isn’t transactional for all of us. Even though it’s in the automobile, it really is desired by us to become an experience, of people together being. ” put, consumers search for the best, many impactful experiences that add value and joy with their life. Retailers that turn to triage advancing specialized capabilities constantly, consumer preferences and protection precautions will most develop credibility and brand name loyalty effectively.
  • Valued Cisco consumer PVH Corp got the objective of delighting their clients with experiences they are able to count on. They will have continued to get this done while decreasing their time to marketplace, with Cisco as their reliable technology partner. View the session on-demand to listen to more about PVH Corp’s story within creating a robust ecommerce system, engaging clients virtually, and securing a remote control workforce overnight.

5 Operations

  • Leveraging a trusted network foundation and electronic answers to connect a worth chain effectively, oftentimes enables merchants to reach greater company flexibility.
  • One great exemplory case of this is actually the Co-operative Team, a valued Cisco client. We helped Co-op link their functions across distribution facilities and physical shops digitally, while integrating new shipping methods to get inexpensive groceries to consumers over the U.K. when it mattered the majority of. Make sure to catch the session about their remarkable transformation and neighborhood impact.

6 Talent

  • As the CEO of Chewy, Sumit Singh, described in a keynote, section of his individuals strategy would be to ask “what does the organization these days, and the individuals today, have to meet up with the customer demands that will come 3-5 yrs out.” His framework in “think(ing) of we members as our clients aswell” is so very important to retailers to consider. Enabling protected access for remote shop and workforces associates may be the first rung on the ladder to leveraging platforms efficiently, to capitalize on need ultimately. Meraki’s powerful network and dashboard management features serve because the perfect tool to harness invaluable skill in this way.
  • We explored the presence that Meraki’s cloud-based system offers a retail workforce, which allows them to create informed choices and improve operational efficiencies. View our Meraki session and featured solutions guide to discover network management, individuals counting, and surveillance supervising capabilities doing his thing.


Store agility is underpinned by technologies, and propelled by innovation.

As mentioned in another of our Big Concept Sessions, “a small amount of revolution could be a good thing.” And the advancement doesn’t stop here. We will continue partnering with suppliers to provide greater value for customers with connected shops, optimized versatile fulfillment offerings, and workforces which are fully remotely equipped to function. With integrated safety and a eyesight for what’ll drive market developments, at Cisco we adore adding to the compelling storytelling in retail, calendar year and We’m thrilled to find what narratives emerge for all of us at NRF next.

nrf 2021

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