Mastering Managed Backup as a Service (BaaS) In the Age of Hybrid and Multi-Cloud: A Guide for MSPs

In a recent survey conducted by Vanson Bourne1, 83% of organizations agree that the hybrid multi-cloud approach stands as the preferred backup strategy. Considering this surge in digital transformation, the management and protection of data have assumed unprecedented importance. As organizations increasingly incorporate hyperscale cloud environments such as AWS and Azure, there is strong demand for dependable and efficient Managed Backup as a Service (BaaS) solutions. For Managed Service Providers (MSPs), navigating this evolving landscape means staying informed and adaptable to emerging trends and challenges. 

Earlier this year, Veeam published “Expand your Portfolio with BaaS for Public Cloud” to help shine light on crucial considerations when delivering managed BaaS solutions for hybrid and multi-cloud scenarios. It explores the opportunities, challenges and essential criteria for selecting a backup and recovery vendor to collaborate with. Whether you’re a seasoned IT professional or new to the realm of managed BaaS for hybrid or multi-cloud architecture, this e-book offers invaluable insights. Read on for a glimpse of what lies within. 

Unlocking the Benefits of Hybrid and Multi-Cloud for Business IT

The opening chapter lays the foundation by elucidating why a multitude of organizations are gravitating towards cloud-based or hybrid cloud environments, along with the types of cloud services they prefer. It underscores how MSPs can leverage their expertise to safeguard this data, streamline complexity and drive down costs. In an era marked by the unprecedented generation and consumption of data, organizations will increasingly rely on MSPs to optimize these environments while upholding the high availability of their data.

Conquering MSP Challenges in Managing Customers’ Cloud Data Protection

From the sprawling nature of cloud resources to the intricacies of regional data sovereignty laws, MSPs occupy a pivotal role in ensuring data protection and availability in multi-cloud and hybrid cloud settings. This e-book delves into the reasons why cloud-based data requires safeguarding and examines the challenges that surface when implementing managed BaaS offerings, encompassing:

  • Data Sprawl: The utilization of cloud services has given rise to a phenomenon known as “cloud sprawl,” where data becomes dispersed across diverse cloud platforms, engendering opacity concerning data location, accessibility and utilization.
  • Data Sovereignty: The variability of data sovereignty laws across regions poses a formidable challenge to organizations and MSPs alike when data is distributed across multiple locations, each subject to stringent regional storage prerequisites.
  • Backup Gap: The latest Data Protection Trends Report2 underscores that nearly 90% of respondents perceive a considerable gap between affordable data loss and the frequency of data backups. This suggests that organizations may not be adequately meeting their backup needs.
  • Ensuring Secure Backups: With the surge in ransomware attacks and cyber threats, the concept of immutability becomes paramount in safeguarding backup files against unauthorized alterations, delivering optimal security and protection.
  • Multi-Tenant Management: MSPs frequently grapple with the complexities of managing diverse backup solutions for multiple clients, which can result in escalating costs and dwindling profit margins.
  • Licensing Complexity: Backup providers offer a spectrum of licensing models, rendering it challenging for MSPs to accurately estimate costs.

Hallmarks of the Ideal Backup Vendor for MSP Customer Growth

The choice of an ideal backup vendor assumes paramount significance in the context of digital transformation and the adoption of hybrid multi-cloud configurations. MSPs play a pivotal role in conceiving, overseeing and monitoring backup solutions to ensure uninterrupted operations and fortified security. To achieve these objectives, it is imperative to select a vendor offering tools and products tailored to the requisites of managing and scaling a profitable BaaS solution. These include a unified RMM dashboard with multi-tenant visibility, flexible pay-as-you-grow licensing, robust APIs for seamless integration and the capability to effortlessly meet individual client service level agreement (SLA) requirements.

In the dynamic landscape of managed BaaS, this e-book equips MSPs with the knowledge and insights needed to thrive, ensuring the utmost security and data protection for their clients.


In conclusion, as organizations embrace the hybrid multi-cloud approach and digital transformation reshapes the IT landscape, the significance of managing and safeguarding data cannot be overstated. MSPs find themselves at the forefront of this evolution, tasked with providing efficient Managed Backup as a Service (BaaS) solutions.

Expand your Portfolio with BaaS for Public Cloud” explores the critical facets of delivering tailored BaaS solutions for your clients’ expanding cloud environments. It has shed light on the opportunities and challenges in this dynamic field and offered key criteria for selecting the right backup and recovery vendor. Click here to learn more about solutions for service providers and how you can keep your customers’ businesses running with Veeam.

[1] Vanson Bourne, Annual Nutanix Enterprise Cloud Index

[2]Veeam, 2023 Data Protection Trends Report, January 2023