How CX Is Traveling The continuing future of Partner Profitability

This year rather than hopping on planes, we’ve been hopping on Webex calls. Even though working from home, we’ve been productive extraordinarily. The real way many people are making it important for connecting and collaborate virtually, realizing that we can’t physically be together, has been inspiring truly.

Through it all, we’ve witnessed the way the events of 2020 have unleashed incredible innovation and digital transformation over the continuing business landscape. Forrester predicts this trend will continue: the study firm says digital engagement can be the main driver of customer value in 2021, with digital products and hybrid digital products driving a larger share of revenue.

Within the CX organization, we’re seeing more partners embrace the energy of digital by joining forces with Cisco to operate a vehicle profits and achieve exceptional customer outcomes. For instance, our data tells us our partner-led digital journeys help customers reach value 40% faster, with 48% higher usage rates and 33% higher satisfaction rates.

Recently, at Partner Summit Digital (#CiscoPS20), where in actuality the theme was Future Ready, we’d the opportunity to talk about our newest CX innovations and strategies in a virtual partner event unlike any in Cisco’s history. We spoke to Cisco’s CX vision, that is cloud built and first to operate a vehicle unprecedented digital scale for partners over the entire customer lifecycle. The goal is to accelerate customer value realization while igniting profitable growth for partners, which involves life through our exciting partner rebates and promotions for Cisco Business Critical Services, Success Tracks and Solution Support.

In the event the Summit was missed by you, listed below are the important takeaways that demonstrate how Cisco is helping our partners get future ready:

Lifecycle Advantage: Driving Customer Value Realization with Digital

Lifecycle Advantage is revolutionary for just how it bridges Cisco and partners to jointly move customers through important milestones across their product lifecycle. More folks are recognizing precisely how innovative and valuable it really is finally. It uses insights and automation to operate a vehicle retention and growth for partners, and it could be known for increasing those all-important renewals numbers best.

At #CiscoPS20, we announced new features around cross-sells and upsells, digital renewals and digital journeys, including adoption journeys for AMP for Endpoints, DNA Center and the CX Portfolio. We also unveiled new ways for partners to scale and optimize their digital customer success motions across multiple offers. This enables a greater concentrate on high-touch accounts, empowering partners to leverage digital to keep relevance with all customers and drive optimal offer utilization. You’ll find out more here.

With 3,000 partners using Lifecycle Advantage now, it has powered a lot more than 600,000 digital interactions up to now to get to be the ultimate symbol of Cisco and our partners working together. Actually, let this serve because the official announcement that Lifecycle Advantage has gotten so big that it now has a unique Communityand that Community is currently live. We’re excited for connecting partners online to talk about best practices, build relationships experts, discuss successes and challenges and study from one another. Go here to look at the brand new Lifecycle Advantage Community site.

Our Lifecycle Advantage program is revolutionary, through digital engagement Cisco and the clients be helped by the partner accelerate through the lifecycle include digital renewals.” Maria Martinez, EVP Customer Experience

CX Success Portfolio

< p style=”padding-left: 40px”>We have been hearing our partners and evolved our portfolio to become more agile and flexible to look at with their unique services model needs, from reselling to integrating to their managed services offers. For instance, at #CiscoPS20, we unveiled our expanded Business Critical Services portfolio, with a wider mixture of delivery models and package and training options to fuel stronger growth and profitability for more partners globally.

PX Cloud: CX Insights That Fuel Partner Growth

Also launched at the Summit, PX Cloud acts as a central CX insights platform for partners, providing them with all of the insights and data they have to set the stage for digital success with customers. Offering direct understanding of customers’ lifecycle stage and pain points, it enables a multi-tenant view of most their Success Tracks customers’ telemetry data and much more. These insights allow partners to recognize opportunities to increase their services to handle specific challenges.

Advanced Specialized Partners may take this process a step further having the ability to use PX Cloud to generate their own content, including Ask the Expert Accelerators and sessions. They are able to then publish this article straight into their customers’ CX Cloud interface instantly (click here to learn how). This improves the partner’s brand presence with customers and serves to expedite customers’ product lifecycle journey with Cisco jointly.

Partners may also easily track all their Success Track contracts using PX Cloud to make sure on-time renewals. Lastly, through the training tile in PX Cloud, Cisco provides ongoing guidance to partners on the multiple methods to leverage Success Tracks to monetize their offers.

CX is focused on our partners. To work at giving our mutual customers a fantastic experience, CX takes the proper combination of strategy, execution and tactics. Also it takes tremendous scale. With Lifecycle Advantage, PX Cloud and the CX Success Portfolio, that powerhouse is had by us combination. These offerings pave the best way to another where digital is more impactful than ever before for the partners’ businesses. It gets better, too. Partners may take benefit of them right now to shape future-ready customer experiences today.

We ended the function on a higher note, understanding that our CX commitment to your partners’ profitability and success is more powerful than ever. And even though we missed the non-public connections that only live even, in-person events may bring, This year regardless of the challenges partner Summit Digital was a period to celebrate what lengths we’ve come. Most of all, it had been a chance to envision the promise of a far more digital future and obtain fired up in what we can accomplish as well as our partners. Another normal will undoubtedly be here before it really is known by us, and enough time to now prepare yourself is.

To learn ways to start driving customer value realization with Lifecycle Advantage, read our new e-book, , or go to the new Partner Community.

For partners that are wanting to accelerate their Business Critical Services practice, have a look at new resources under Get yourself started the Partner Success Hub.