Exactly what next for Apple store?
Until we obtain COVID-19 testing and vaccination sorted out there, we’ re going to need brand new go-to-market technology business versions, in part because all the areas people usually experience technology will be closed or limited.
Can store survive pandemic?
Think about main street store.
We know this has been significantly impacted already, but upcoming consumers will be less prepared to gather in large groupings, which will make for less passing industry. This means that when it comes to purchasing at retail, consumers can become more mission-led, visiting department stores only when they definitely have to do so.
We’ re informed Apple hopes to begin starting its stores again in-may, but this may change susceptible to the course of the outbreak.
When it really does open up the retail business again, you are able to anticipate steep limitations with regards to customer numbers – Apple company will not want to encourage ranges outside of its stores for some time, no matter what product it is going to release.
This will also suggest consumers won’ t end up being as easily exposed to brand new technologies at Apple – or any other retail technology store.
At work, it seems unavoidable we’ ll see a lot more enterprises agreeing to allow employees work remotely. This can change working habits, appears likely to lead to a decrease in the office rentals sector, as well as means we’ ll become less exposed to new systems.
This may also mean that suppliers focused on office worker marketplaces will experience customer drop as consumers choose rather to shop local to exactly where they are.
I don’ to want to speculate much upon these outcomes beyond this particular. The point I am aiming to make is that many customers simply won’ t feel the same kind of exposure to technologies (or anything else) in the same manner we did before. Which means we’ re want to develop new business models.
Entering the digital store
Apple company may have an opportunity here, as it may leverage its existing AR technologies to create virtual store plus product experiences . The organization has already begun working in that will direction with its AR Mac Professional and iPad Professional experiences.
Apple company is also thought to be working with retailers to develop AR-based buying experiences. It makes sense to consider these types of technologies will be more widely used in support of retail in long term.
While this may give people the opportunity to explore new products, the experience associated with interaction with AR will be never quite the same as dealing with devices in real life.
Which means that online retailers (with or without having AR) will need to prepare them selves for an increase in the rate of recurrence of products purchased on-line being returned.
According to Kevin Nolan , vice president, UXIP from Strategy Analytics, “ Customers will likely gravitate even more to experience new devices from home plus augmented reality, conversational UIs, and other interaction methods will have to be further developed to support this particular. ”
It’ s within this context that major equipment developers may have to think various about how they reach clients.
The inevitability of Apple as a services
The thing is, in case you purchase a product online and should then return it, it’ s a lot of hassle. The majority of consumers won’ t really want such hassle, so they’ ll simply become more picky concerning the products they decide to buy.
It’ s lots of hassle for retailers, furthermore, who must then manage the returns process, which includes (often) the need to consign come back stock for reconditioning, or even sell it by the boxful throughout some of the returned goods item auction sites.
One way to reduce this is to change the way items are sold. At Apple, this might work like this, leveraging encounter and technologies the company currently has:
Stage 1: Exploration
Consumers engage with new products on-line via website, blogs, movie and AR.
Phase 2: Explanation
Customers make contact with Apple’ s sales support personnel (the people you’ lmost all usually chat with at a store). Following the company’ s i9000 maxim to help customers discover what they actually need, rather than market the product they don’ big t really require, these agents speak with potential customers to try to determine exactly what they need.
Phase 3: Experience
Products are purchased plus made available on a 30-day demo basis. At the end of the test, customers can easily return the item.
Pricing towards the people
Yet another way in which Apple can increase the number of products that are held is to ensure they are bought at costs consumers can afford, like the iPhone SE and the lower-cost iMacs expected to be introduced this season.
Of course , it has seemed most likely for some time that the company can adopt a rental model (as in the iPhone Upgrade Program ) in which customers might get equipment and then upgrade regularly. Such Apple-as-a-Service versions make sense in the market we’ lso are about to find ourselves within, as they enable access for any fee and also make it a good deal easier to recycle old tools.
Is this such a radical concept? I don’ to think so , not inside a context in which many of the company practises we took for given just a few short weeks back have already been put on ice.
If we’ ve needed to discover some way to think different, now could be that time .